Category: Sureset Blog

Posted 16th December 2011 by Kevin Weston

Reflection of 2011

2011 has been a busy year for SureSet.  From laying thousands of metres of high quality resin bound paving to appointing new agents across the globe, 2011 has been a year of moving forward for SureSet.  This post is simply a recap of what the folk at SureSet have been up to throughout the year as we head into 2012.

Throughout the year we exhibited at a number of high profile exhibitions. These were including the Surface Design Show at the London Business Design centre in February, and we also exhibited at the Homebuilding & Renovating Show at the NEC Birmingham in March.  Next was the Landscape show in April followed by BBC Gardeners World Live which we exhibited at for the first time in June.  We then rounded off the year by exhibiting at the popular Grand Designs Live exhibition in October. Each of these exhibitions gave us a chance to build new connections in the industry and create a number of quality leads, but more importantly they allowed us to inform people and demonstrate our products in a way that isn’t quite possible over the phone, through email or by using any of the other media platforms we use to communicate with people.  SureSet would like to thank everyone who came to see us at any of these exhibitions.  We hope it was informative and enjoyable and we look forward to seeing you all at shows throughout 2012.

The exhibitions were also a platform for us to announce the new exciting additions to our product range.  Earlier in the year we launched PermaPlant, which is the innovative surfacing product for pot plants and planters.  PermaPlant was designed to reduce a plant pots need for maintenance and increase its safety around children and pets, however it also gives the customer the power to create a unique and striking effect to compliment the plant.

Fusion the new surfacing product which gives customers the power to create their own perfect colour combination was also launched this year. Fusion was created to give architects, designers and homeowners even more freedom when selecting their ideal surfacing material. The range draws together products from the SureSets existing Spectrum and Natural Aggregate ranges to provide a virtually limitless selection of colour combinations to choose from.

2011 was also a year of developing new channels to communicate with potential and existing customers for SureSet.  The first action we took was to enhance our online presence by launching our new website back in February.  On top of this we now have company profiles on Facebook, Twitter and Linked In. We have also developed a short visual presentation which is available on YouTube and is aimed to give people a visual insight into the potential of our resin bound paving solutions. We have also developed a blog which we hope is enjoyable to read and is giving valuable information about our products and the company.

During the course of the year we have also developed some new literature which is available for anyone who wishes to learn more about our products.  Our latest brochures are available for domestic, commercial and international customers and can be requested from our website.  We have also released a number of technical articles which we have devised in order to clear up some of the confusion which still surrounds resin bound paving.  These articles are accessible at a number of online article databases and are also posted on our blog.  On top of this we have made our comprehensive CPD presentation available on disk with full recorded commentary.  This was done so that it is possible for anyone to benefit from our detailed CPD presentation in the comfort of their own home or business at a time to suit them.

2011 was also a year for increasing the areas SureSet operate in.  We have appointed several new Approved Installers throughout the course of the year so wherever your project is in the UK SureSet are able to come and install our solutions without fail. We have also appointed new Agents who are able to install our products in Ghana, UAE, Oman, Bahrain, Saudi Arabia and Kuwait. Our new Agents Temako Engineering Limited and Tanseeq LLC were appointed because they share SureSets values of quality, technical support and customer service and we are proud to have them operating on our behalf.

This year SureSet have continued to lead the market with quality and this is represented by the increase of our comprehensive guarantee from 10 to 15 years.  At the time of launch we were the only resin bound paving supplier to offer such an extensive guarantee, which was 5 years longer than the majority of our competitors.  Recently we have seen the competition attempt to imitate our actions to stay competitive so it seems that for many years to come SureSet will continue to the lead the market and the competition will continue to follow.

2011 was a good year for SureSet in terms of the launch of new products, the successfulness of the shows we exhibited at, the wealth of information we now have available and the appointment of new Installers and International Agents but of course one of the most important successes of the year is the thousands of metres of resin bound paving we have installed throughout the UK and abroad.